DICE has always been kind of a clusterfuck of a company. Even back in the BF1942 days right around being bought by EA, they had all sorts of little self-inflicted wounds when they had a product as good as that game was. Just minor shit, but in enough quantity that it really made the player base question the competency of DICE.
This new level though, wow. I really wish they hadn't shot themselves in the foot with all this bad marketing/executive decisions, because a WW2 Battlefield game done right with modern acoutrements would seriously get me thinking about buying into all that again and reliving my online fighter pilot days. No way I'm doing that after I see them keep doubling and tripling down though.