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I think you are right in your assessment, in fact I would wager when you talk about your "one shot" to grab that audience, people make up their minds within a couple hours of playing. What WoW did brilliantly, and others since have followed is make it easy on a player right from the beginning...

This is so true. Look at the first 30 minutes of WoW compared to pretty much every other MMORPG. First thing you see upon install is the amazing cinematic, you make your character, get another nice cinematic and brief story on your race. Most of us at some point probably created a character of...