I don't see myself ever subscribing to an individual company's service. Back in the haydays of cable, I would have loved a la carte options and would have loved to be able to pay less for only the shit I wanted, but now? You need to provide a LOT of content to make me go out of my way to subscribe outside my existing services. I have Netflix, which I'll keep around for the foreseeable future. I have Amazon Prime, which gives me a little variety from Netflix, but nothing too crazy. I don't even bother adding on Hulu because I just don't need it that much.
This splintering is 100% going to drive piracy back up. The content wars between Hulu / Netflix / Amazon was one thing, but CBS, HBO, Disney... the more companies that do this the more they all lose. HBO gets away with it because they were one of the first and they still have not just their own content.
The sports streaming is another world of ignorance. As the generations shift and sports revenue start to suffer more and more I wonder if they'll wise up but I doubt it. It took decades for already digital companies to really even partially adapt to the streaming shift. I don't care about sports and frankly think there's entirely too much money in the whole system, so some culling would be healthy, but a lot of people enjoy it and it sucks that the companies are making it so damn hard to.