Sanrith Descartes
I've used Etrade for years now and I never thought of switching as Power Etrade is similar enough to Fidelity's offering. However I now realize that you can't fractional buy on Etrade and you made a very poignant point about it.
I have a fidelity account from my 401ks though. I might have to put money there so I can take fractional positions and be more aware of position cost rather than share price.
Another anecdotal story about how I gained my uh perspective on the stonk market:
In my hometown of like 9000 people or so the wealthiest investor (not the wealthiest person overall) was a mailman. Guy was from the WW2 generation so figure he started working in the 50s and retired in the early 80s or something. He never had another job other than being a mailman. He had an interest in stocks despite being from a backwater like our town. So every month he bought a few stocks on a mailman salary. By 1975 the investment firm he worked with opened a branch in our hometown explicitly to cater to his needs. Before that, he had to just call or drive 150 miles to the larger city where he could talk to them in person.
I knew the guy's grandson and his current (the early 2000s) investment manager was also a part-time teacher at my high school. At some point the teacher was explaining his best client and I had heart about the guy from his grandson and my father because it was a small town. I liked that he told my teacher from day one of working for him that if he ever recommended that he sell a stock under any circumstances he'd fire him on the spot lol. Which was really hard for the teacher as he came from Chicago/working at the Merc for like 15 years.
I never learned the true amount but estimates were always that it was high 9 figures.
Not sure why this particular story stuck with me but it did and I applied that consistency strategy from day one. So far it has served me very well.