Farmers? Or something else? I'd call them, and ask them if they have anyway to target that customer directly. Maybe they could check zoning, or large plots of land, or maybe they have in the system that someone flagged themselves as your target customer. I'd work with them, and be creative. Tell them who your customer is, and ask them the data they can pull. You'd be surprised who they can target. You could also theoretically deliver digital ads to those customers, but I'm naive to that. I just know there are a number of companies out there offering it. One company said they'd charge me $1,500 to deliver four digital ads to every customer in my database. We never got that far. For whatever reason, in July, we couldn't close a customer to save our lives. Had a few sales meetings and we got back to our selling ways. July was weird, we are usually super busy that month. But we couldn't build a backlog until the end of it.We're in a smaller ag related industry, so each state across the Southeast might have like 300 customers that could use our product. There are associations that have huge mailing lists, but they typically don't give those out and if they do they're typically on paper and not an easily transferrable file.
Also, it works wonders to have loyalty and new customer acquisition mailers automated and on a regular schedule. I have one set for the entire year. Every month I will target the higher HHI neighborhoods, and quarterly, I'll do a larger mailer to my customer base.