Well no, I will disagree there. Remember we are in the tax business - 60% of our business occurs in a 3 month period. It"s most important to get our name out at a certain time of the year.
I would like to (at a minimum) have our board up from Jan 1st until the end of April - so a four month period. And again in Sept/Oct as Oct 15th is when extensions are due. Yeah hardly anyone does their taxes in January, but I"d like people to see our name every day on the way to work, and when they finally do think about getting their taxes done, they recall us.
But it"s a moot point because while I get input on everything, I don"t have the final say /shrug Even with other advertising avenues the bulk of our new clients are referrals (we work hard to have a reputation as competent and honest, who aren"t out to gouge our clients - while everyone around seems to try and do the opposite...) and our business has been increasing at a very nice rate each year so far, so it"s been hard to pry those advertising dollars loose from his fingers