Is it bad that I am ok with this because I think the matchups at the end of the year will be good football to watch AND it keeps fanbases invested even if they have a few losses? Hell, OU sucks this year and I would be way more inclined to watch the last 4 games of the season if there was still a chance to watch them get on a hot streak in the playoffs.
Not only will they get more views, the campus atmosphere for the home teams will be INSANE. Hell, I wish everything but the championship would be played on campuses.