If you just registered you got into both E3 (LA/Atlanta) and CES (Vegas) easy, at some point they would ask to see a business card but they would take shit from office depot. If you were alumni it was always easy to re-register with no verifications required, whereas they made it increasingly difficult for new people to register up requiring credentials, letterhead, work email, etc.
in the last year or two tho they have gotten desperate for people, i keep getting offers to go for free through my alumni registration, which I renew every year but don't actually bother going since its way easier just watching all that shit at home plus press people get insider easy access whereas floor plebs have to wait hours in line