Classic+2 expansions should have been priority. This would have helped with itemization, added more to your alts because you’d have to do armor and epics, and would have encouraged more population growth. Not only that, you would have significant more time to work on meaningful additional content while there was more game to play. Probably do a couple of custom classic zones, then two kunark zones, and then finally a couple of Velious zones. You could wrap those into seasons and really could have done some cool stuff for the community while they had things to do in the main game.