Non-fungible token auction
edit
After receiving an email in February 2021 suggesting she sell the meme as a
non-fungible token (NFT) for as much as "six figures", Roth decided to sell an NFT of the photo.
[5] On April 17, 2021, Roth sold the NFT for 180
Ether, or
US$486,716 to a collector identified only as @3FMusic.
[1][6] The Roth family retained
copyright over the work,
[1] as well as an entitlement to 10 percent of proceeds when the NFT is resold.
[5] According to Roth, she sold the photograph to take control over its spread, after consulting
Kyle Craven / Bad Luck Brian and Laney Griner, the mother of the child depicted in the
Success Kid meme.
[1]
Roth used the proceeds of the auction to pay off her student loans after earning a BA in Peace, War, and Defense from the
University of North Carolina at Chapel Hill.
[7] As of 2024, Roth works for
S&P Global as a Smart Cities & IoT analyst.
[8]