It's likely not that much compared to all the free shit, and looks fairly common for the AAA collector shit especially Ubisoft stuff. The price looks fucking stupid though but well they know it won't impact their sales much if at all seeing as how most AAA games consumers are already buying $70 stuff as it's the norm so that's just a little bit more expensive for likely the biggest game of the year and potentially the surrounding years too. No disc is kinda whatever but also expect a leviathan-sized download if they didn't bother, although it might just be a trick to reduce resales cutting into their profits.