There are ~1000 of the crazy value 500 dollar kickstarter packs in existence. Another 1000 got the free draft per week for life, and another ~3000 get a free draft per week for the first year. The rest of the kick starter bonuses at that level are PVE bonuses. So, 5000 people total will have this advantage, and only 2k will have it past the first year. You'd really let two thousand people's leap of faith keep you from playing something you might enjoy when their target for daily logins is probably in the 100k's or better?
Also, selling kickstarter perks are in no way/shape/form their "business model". Their business model is the same as every other CCG: Selling cards. I doubt "So many people" were turned off by a kickstarter program to which they had equal access as the people of which they are now jealous. 2k people making a down payment on 3 packs a week hasn't hurt the feelings of any rational person.