AT&T's gigabit fiber-to-the-home service has just arrived in Kansas City, and the price is the same as Google Fiber-if you let AT&T track your Web browsing history.
Just as it did when launching its "GigaPower" service in Austin, Texas in late 2013, AT&T offers different prices based on how jealously users guard their privacy. AT&T's $70 per-month pricing for gigabit service is the same price as Google Fiber, but AT&T charges an additional $29 a month to customers who opt out of AT&T's "Internet Preferences" program.
AT&T says it tracks "the webpages you visit, the time you spend on each, the links or ads you see and follow, and the search terms you enter... AT&T Internet Preferences works independently of your browser's privacy settings regarding cookies, do-not-track, and private browsing. If you opt-in to AT&T Internet Preferences, AT&T will still be able to collect and use your Web browsing information independent of those settings."
Keeping tabs on the customer's Web browsing lets AT&T serve advertisements targeted to individual users.
"Using the IP address assigned to each GigaPower account, AT&T scans for your AT&T Internet Preferences election," the company says. "AT&T will treat your Internet browsing activity in accordance with your election. If you chose to participate in the AT&T Internet Preferences program, your Internet traffic is routed to AT&T's Internet Preferences web browsing and analytics platform. If you chose not to participate in the AT&T Internet Preferences program, your Internet traffic is not routed to the Internet Preferences analytics platform. AT&T may collect and use web browsing information for other purposes, as described in our Privacy Policy, even if you do not participate in the Internet Preferences program."