"We suck at telling our story"--That's an understatement. Someone should tell these morons--we get it, you want to be like Steam. You'll probably even offer crazy discounts on games because you can show publishers you'll improve their margins by killing certain markets.
However, one things these assholes don't realize is that STEAM IS FREE. Steam did NOT ask me to invest 500$ in an unproven technology. When steam first came out, no games required it--I could just as easily buy a physical disc and avoid steam. However, steam slowly built it's client base up by offering huge deals and truck loads of little perks (Which the guy mentions). And that's the difference. Steam didn't ask us to trust them with a huge amount of money--rather steam shoveled value at us through big deals, and asked very, very little upfront investment. EVENTUALLY, after years of that, games began to require steamworks, and people began to adopt steam, but only because they built up a stable, user-friendly market.
And that's the difference. Steam went in with the mentality that they were selling a service, NOT a product. Steam is not a product. Steam is free. The way to get people to use a service is to make it easy and most of all, completely strip out any risk. Cable companies have known this for years, that's why most equipment is either free or has a small rental charge--and many of them will offer a couple months free. Because they aren't going to make money off the initial product, they are there to make money from the service. Cell phones are another device like this--you can even get smart phones now for 100$ as long you get the service. (Apple's the exception, but even they put a lot of ground work in to get there, years of it.)
Microsoft though--they are asking for a huge initial investment. So they are still selling a product, but they also REQUIRE a service with it. It's not at all like what steam did, and those idiots should realize that. Xbone should have been very cheap, and
requireda subscription to ru--and said subscription should have come with free games and loads of benefits. And then once the market was saturated, Xbone should have started reaping profits from having a dedicated distribution market. MS is putting the car before the horse.