Lol that's only because hardly anyone looks on kickstarter. People are sheep, even the greatest ideas only get a few million on kickstarter and that's only because it gets reported on by IGN or whoever and then everyone checks it out.Proof? There's lots of indie-style kickstarters that talk about some different features, new stuff, and they never reach any level of funding.
The problem with games (not just mmos) is that if you had to make an mmo for 100 million and your life depended on it, nobody here would take a risk on something untried either. Making the WoW clone quest grind is the only tried and tested method so that's what they pick. Nobody can afford to fund a game themselves, the money always has to come from some investors and they are tools who don't care about gameplay. They just want to bet their money on something that worked in the past. That's the problem with the entire games industry since about 1993 or something.