Nah, the drug company sales girl force pays for themselves, 100 times over.
My industry (Cybersecurity) has been having cascading catastrophe of realizations about middle men.
Traditionally the model was :
Vendor --> Distributor (3-5% markup) --> Reseller (~15% markup) --> Customer
- Vendors made the things...
- Distributors had shipping and distribution logistics to get things from manufacturers to warehouse to customers
- Resellers held business process contracts with the customers so vendors didn't have to do legalese and red line dancing with every customer for business agreements.
Now, almost all cybersecurity gear is all software or SaaS. What exactly do you ship to customers? So suddenly people started asking why exactly we needed "distributors"....
Then the cloud providers all had to have direct contracts with customers (AWS/Azure/GCP/Oracle/etc).. And then they started saying "Since we also already buy from all the cybersecurity vendors, you can do your purchase of their stuff on our paper through our marketplace... and we'll only charge a 3% markup total."
Then a company I will not name started selling "vendor management training" where they exposed the whole market structure and markup levels to enterprise customers....
Now every customer wants to either buy direct, or buy over their existing cloud services contract(taking the place of the disti), saving them usually 15%+ on their purchases. Because they don't think resellers should make 15% for the privilege of the deal being done "on their paper"
I used to work in the reseller space, I now fear for my friends who still do. I work in the vendor space now.