they are doing it right because nobody else is doing it, dota 2 beta is "invite" it should have been open beta no keys needed, even though theres enough to go around, and i havent played HoN in a bit and i never had my own account because i wasnt going to pay for it so if both those games just went FTP right out the gate no bullshit, i think HoN / dota2 would be right there with the amount of attention it gets, i still wonder why dota2 decided to go with this type of beta when they seen how much attention LoL has gotten being ftp.