If they were really smart they would take all the emu servers and put them right on the server select under "Custom Rule Servers". Give the server manager like a 10% cut of whatever is spent on that particular server (which doesn't sound like much but is better than 0% and jail time). Let anyone have a 'license' and run a server with their own rules (within DBG parameters of course). The game would explode in popularity.
Of course they'd have to hire some decent coders to create a UI interface that allows the server manager to set their particular rules (like FTE on/off or what expansions are turned on at start, etc.). We all know they ain't putting that much effort into EQ, so the point is moot. Would be fun though.