They're shooting to make a game that will take over the market, just like they did in 1999. EQ had 5 great years, and then the franchise started going downhill after WoW came out. Since then every studio out there has been trying to emulate WoW's success and, for the most part, has not succeeded. Hell, SOE made massive changes to EQ, EQ2 and Star Wars Galaxies to try and compete with WoW, and failed. Then, with EQ3, they tried it again, TWICE, and finally came to the conclusion that trying to beat WoW at their game wasn't going to work. WoW is still the most popular theme park fantasy MMORPG in the world, so why even try to compete with that? Instead, go the opposite route. WoW is a themepark? Make EQNext a sandbox. WoW has static environments and quests? EQNext will go with destrucibility and dynamic questing. The point is, EQNext is going to try to compete with WoW bynot being yet another WoW clone.What is wrong with EQ? Why are they trying so hard to answer so many meaningless questions and modify portions of the game that are engraved in the legacy of EQ? Maybe i'm missing something and I understand what is and is not popular today but what are they shooting for with this game?
On the flipside, EQ and EQ2 aren't going anywhere, and SOE doesn't want to build a new EQ game that would directly compete with their existing line-up. They don't want players who have been perfectly happy playing EQ or EQ2 to feel forced to leave those games and move to EQNext thinking their game is going to be shut down, so that's another reason to make EQNext as different from EQ and EQ2 as they can. And, since EQNext is such a departure from EQ and EQ2, they figured, "why not do a complete reboot?"
As for the lore, that was some of EQ's best and worse features. It was interesting, if you paid attention, but most players didn't give a shit about it. And the pantheon they created for EQ, after 18 expansions, has become so bloated and disjointed that it no longer really makes any sense. I mean, the Planes of Power ended up having a lesser demi-goddess being more powerful than all other gods combined, and that was only 4 expansions in. The loreneededa reboot.
And who knows, Innoruuk and all the other "gods" they're removing might come back in some fashion. Remember, the underlying theme of EQ has always been about the quest to become god-like. I've always taken the position that all the gods in EQ were mortals at one point, stumbled on power, and became the god-like beings we know and love. Zebuxoruk is a perfect example, as is Mayong Mistmoore. So Maybe Innoruuk will play a part, not as a deity, but as a powerful being who is trying to become a deity.