ZW, I don't think your numbers are even in the ballpark of being accurate. I have never once heard anyone that subs to the service like it or promote it.
Compare similar business models and the evolution of Netflix & Gamefly...
If Netfilx was still trying to ship physical copies of their disks, they would be out of business (94 million subs for streaming, 4 million retards & grandma's still get their DVD's in the mail). Gamefly is 5 years behind the times and do not have partners that want to work with them to evolve with streaming technology. As Ut says, the value for the service you get is just not there. They will go the way of Blockbuster soon enough.