Pretty sure everyone saw an ad for the movie at some point. Holy tryhard. Even had a promo tied in with fucking Jeopardy where Alex interrupted a contested to promote the movie.
But the way social media works these days people may not have been on ground zero of the controversy, but my guess is a healthy amount of tickets were from women going because womyn. Chatter from a lot of the women at my work was they heard the new Ghostbusters was being attacked by dumb men and many who wouldn't typically be interested in the franchise, nor the Bridesmaids style of queef humor, were going to go see it in solidarity.
Think they're saying like 55% of viewers were women. That only happens because of all the nonsense. An no doubt if it had just been a solid, even average, remake without all the gimmick and controversy it would have done much better and probably with a higher demographic than 55% women buying tickets.