Yeah they had sold it to Netflix for like super cheap because they thought nobody would go to see an original IP in the theater because they are retarded. Turns out if you make something good without faggotry, American Inventors, and Jew propaganda in it people will line up to watch.
Netflix got lucky with the deal because if they had produced it Rumi would be Rumqueisha. Either way nobody believed it would do anything and it popped off so much it became Netflix #1 movie in their history, pretty sure the songs are still like on all top 10 charts world wide and Sony had to backtrack and release it in theaters which they first declined to do.
Again turns out new IPs were never the issue, pumping out dogshit from Karen dykes has always been the issue.