For me at least, just another thing I dont really care about. Rather all that investment go into cards and if it does go into DLSS to make it better overall setting to get the most fps with stables graphics you can get. Can't imagine a very large % of their audience actually cares about an AI filter, considering I think the majority of their customers are on mid tier hardware or older generations.
This more like how I would feel if I watched a ad bout a ferrari or lambo. Cool to look at, but mainly for the top%.
But not surpring, AI is all nvidia seems to care about anymore, where the max profits are.