There is a way to salvage this kickstarter. What they have been working on getting so far is the fanatics; aka us. And, for the most part it worked. Now it's time to get the bulk of the money, and it isn't going to come from us.
First thing he needs to do is abandon the $20 and $35 pledges. He's trying to be too tricky with those two levels where one gets you beta access and no digital copy of the game where the other gets you the game but no beta access. That kind of shit doesn't work for the mass public. You got to keep it simple for the masses.
Create a $25 level. Put it in big fucking writing at the top of the kickstartet page. Keep it simple.
$25 gets you the game and beta access! Click here now!
Pump that fucker on every social media event, every video, every blog, etc. Make that pledge synonymous with Pantheon. Make the masses think they are getting one hell of a deal for just $25, and when the kickstarter is over that deal is gone forever, so hurry and get yours now!
Forget the other pledge amounts. Those are for the hardcore fans. You need 99% of your pledgers hitting that $25 button. It's cheap enough for split second purchasing. You sell 30,000 $25 pledges is $750,000.
If you can't sell a mmorpg for $25 to 30,000 gamers in a 15,000,000 gamer industry, than you need to rethink everything you are doing.
The problem is that they are trying to sell the idea to people like us, and we are the most critical fucks in the world.