Every car company has. Toyota is the only one trying to do something decent, but even their designs have weird flares that are off-putting. It's really sad to see the current car/sports cars offerings compared to the 70s/80s/90s/Early 00s.
For me, the big thing is interior quality and design. Look at BMW/Audi, Mercedes/Lexus, and they all have KIA level interiors....sometimes, not even that high. If I am going to get a KIA level interior, then I expect a KIA level MSRP.
Sure, with Lexus, you get reliability, but I don't want to sit in something that has an interior as cheap as something that comes out of a
used 737's lavatory. Audi/BMW/MB are all blingy shit level trash interiors. MB now offensively cheap looking exterior materials and design, too. BMW has all that and ugly as fuck, too.
Acura has at least decent interiors, but they are bolted to ancient platforms. And then all these fucking people putting all the controls on the screen. NOPE. These things are impossible to see in the sun, and I am NOT going to drive something like that ever again. If I can't work the temp without looking, I ain't buying.
And then the general quality. Toyota material quality has gone to complete shit. It isn't trash level like MB or BMW, but a far cry from where they were before. I had a current gen Highlander, parked next to a previous gen at the grocery store. Same trim/color. Old guy who owned it wondered what I was doing scoping out his car. I showed him. His had WAY better leather, better paint, vastly fit and finish. Much better everything. Mine looked like it was assembled by drunken toddlers.
Same with the 2.5 gen Tundra and new 3rd gen Tundra. Old one had much nicer leather. Compared side-by-side, a stark difference. The difference between old Lexus anything and new Lexus anything is much greater.
I looked at the new Grand Highlander when it came out, and they also had the old gen (but brand new) 4runner on the floor. Night and day difference. Somehow, the new Grand Highlander looked cheaper on the outside than mine. 4Runner was gorgeous everywhere. Immaculate paint, sturdy, high quality interior. Something to want. New Lexus sedan commits ALL the crimes. Shitty cheap interior, shitty cheap exterior. HIDDEN motherfucking hvac controls. Shitty black plastic on the exterior because why the fuck not. 250 HP. 50 HP less than the previous model. Lawn mower engine. I mean, what in the motherfucking fucking fuck is this design: