I went on that boat last night - there were at least 2 people who had that outfit from that video on the boat. You basically sit on it until the boat finishes the route (you can leave early if you want), but if you play the minigames on the boat (wrestling, shooting birds with bow, mahjong), you get points that give a reward at the end (xp and some jade coins or w/e). I knocked out a couple sect dailies on it, so i guess that was cool lol