We'll have to see how it goes post Christmas, some huge amounts of money can be spent the following days as everyone has gift cards and extra money in their pocket. Probably not as much for a pizza business.
What are you guys' thoughts on using someone's name? I went and picked up mexican food, and not only the cashier but another person knew my name from the pickup order. I can't deny that it felt good to hear my name as I left the door and they thanked me using my name.
That being said, a grocery store used to always do it with your last name. So if I was Corndog Stick. They'd say thanks for shopping with us today Mr. Stick. It was so obviously fake that it wasn't a good thing. I'm wondering if I use their first name at check out/as they are leaving. I wonder if it's the fact that I know the grocery store person could give a shit and is a big entity, and a local place I feel like they might actually appreciate the business. My barber knows everyone's name the minute they walk in his door. It's really impressive and I think everyone can't help but feel like he genuinely knows you. I feel like if I was to start always using someone first name at check out, I'd start learning them and be able to greet them by name etc.
Something else I'm thinking about is rewards/discounts etc. So right now I have a couple of programs in place. If you a local aquarium society member you save 10% off everything. Another program I have implemented is Square's "stamp" program. I have it set to spend $50, get a stamp, 5 stamps gets your $10 gift card/off your purchase. Because of the limited control of square. Currently both these promos stack. I'd like to do a different program that was better for me. So instead of a discount where I just straight up lose money. I was thinking perhaps a "fish bucks" system. Where like I give you $1 towards live fish for every 10 bucks you spend. Everyone would get this and other programs would end. This would make you more likely to come back and spend. And the business gets all the money. So for instance when you spend $100, right now I'd give you 10% off if you were a member, and I'd collect $90. With this I'd get $100 and you'd get 10 fish bucks requiring you to come back to get your discount.
I'm also thinking we could have some promos where certain types of slow moving merchandise or fish earn double fish dollars etc.