That sub model that was printing billions, that they grew fat while everyone starved, <Christopher Walken King of New York reference>the genie is out of the bottle and will never go back in. The era of bespoke applications have arrived, and the Big Tech companies know, and knew it. I mean, lots people will keep paying, and there is value there: Those companies have spent millions over decades crafting and maintaining those apps, to be sure, but the idea that there are hostage monopolies who won't ever go anywhere else, and ideas like ribbons and buttons and icons are Nintendo-like patentable, are going to rapidly fade. It's at least part of the reason why the Big Tech are pouring billions/trillions into AI, because all their walled gardens become vulnerable, or at least assailable, in this new era, and they have to be able to offer these services as something that people are going to want to pay for, as other services fall off. It's 1995 and every brand is putting their URL in their commercials for the first time. It's not going to happen overnight, and not all at once but we are seeing those first exciting ripples of change.
Look at the OS Space: Omarchy in the Linux space is so configurable on the fly agentically; there will be hooks into Windows/an agentic version of Windows to be able to do this by Q3/4 next year. Microsoft clings to all of its desktop presence by being default but knows there is a real threat coming. Even though they make a bunch of money from other places, Azure/Datacenter/etc, M365/Office etc all depends on its defaultancy. They know their first AI efforts have failed and are desperately racing to catch up.
It's like secrets and encryption in any era of Quantum Computing: they almost become Whale Oil. From someone who could never code to someone who will have an app on the Apple App Store in a month, the scope of what's possible is rapidly changing, and regulation and the law/courts etc will never be able to keep up, just like when the Internet arrived.