- 34d 8h 2m
Small / medium outfits also rent their equipment. I'm talking the big players that can buy a million+ dollars of new equip for each new project.Post production companies don't overpay for everything, the margins are tight for small/mediium outfits. If they overpaid for everything their wouldn't be dedicated server farms operating specifically for the film industry, they'd be rendering everything in house on 4k+ cores.
Like anything creative, it's a very competitive industry so every penny counts.