Ambiturner
Ssraeszha Raider
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Smedley was in charge of the EverQuest franchise from its early success all the way through its decline, and the results speak for themselves. As president of SOE, he led every major decision, from the disappointing direction of EverQuest 2 to the hype and eventual cancellation of EQ Next, while failing to adapt to what players actually wanted or to learn from games like World of Warcraft. Under his leadership, SOE became known for missed opportunities, stalled projects, and a lack of clear vision. The franchise declined so badly that Sony eventually sold off SOE and rebranded it as Daybreak Games to save face. Smedley wasn’t just in the room, he was the one steering the ship.
The buck stops with Smedley. He got lucky with EQ and has not been able to replicate that success while continuing to be gainfully employed as a "leader" in the industry. In almost any other industry, especially one that prioritizes performance, accountability, or tangible outcomes, John Smedley's track record would have ended his executive career years ago.
He had been gone for a while before they cancelled EQ Next. No idea why you'd move the goal posts to something you're still wrong about
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