If anyone truly cares about EverQuest, then their greatest act of loyalty is to stop funding its corporate captors. Every subscription renewed and every microtransaction purchased only validates Enad Global 7’s strategy of managed decline. Ji Ham and Jason Epstein are ruthless investment bankers who don't care about video games and EverQuest. They are not stewards of a classic IP; they are caretakers of a revenue stream, slowly stripping away the game’s soul for quarterly reports. The only way to break this cycle is to make the IP unprofitable in their hands.
If players continue to play on the official servers, they are unwittingly propping up Daybreak and Darkpaw, which only prolongs the dysfunction and mismanagement. If you really need your fix of real EverQuest, play on Project 1999.
Starving Daybreak by boycotting EQ forces them to spend more money maintaining the servers and paying their staff than they are making. This strategy forces a sale. When the servers are empty and the money dries up, the parent company will have no choice but to relinquish the rights. This is the only path to a future where the game could be owned by developers who understand its spirit or community backed preservationists. Withdrawing support is not an attack on the game. It is the necessary surgery to cut out the rot so that something new can finally grow.
