Every game has a limited amount of novel experiences to offer. MMOs are somehow expected to remain fresh forever. For a very limited few people they are, but generally they exist on huge turnover rates of people that barely experience a quarter of the content. And that's pretty universal to the medium. I'm not playing it right now either. I recently went back to EQ when it went F2P, started paying, raided, saw a lot of new stuff, etc. Eventually it caught up to me, or I caught up to it, and I had enough of EQ. It's decent, but it's not as good as WoW. It's way better than it used to be.
EQ is a better game now than it probably ever was before. And not necessarily because of the WoW-ification. Recently they've decided to make new expansions very hardcore gear resets, and I disagree with that. WoW has done gear resets way too aggressively, one in each content patch, and I've complained about that since it began in LK. They're starting to back off how fervently they do it, and should trend in that direction further imo. Unfortunately EQ has been going the other way very fast lately. They need to slow the fuck down and find the middle-ground.
I'm talking nuts and bolts here. Transparency of mechanics, ease of interacting with other players, time investment vs. character progression, barriers to entry of content, complexity of content, learning curve of difficulty, etc. I tend to side with WoW over EQ on all of the above and more. WoW is both easier and harder than EQ. EQ has one depth of content, the deep end. WoW has the kiddie pool, the deep end, and everything in-between. Just because the experience is no longer novel doesn't make it poorly designed.
Generally every game compares poorly against it, and you can FEEL the inferiority complex the players of every other game has because what do they all have in common in public chat? They talk about WoW, and how their game is better, and why can't all the sheeple see that? It's like fucking hipsters online. WoW is popular, so it isn't cool like whatever shitstain they log into every night. I've played a lot of games, and I try to find their merits. I'm still sore Tabula Rasa crashed and burned and essentially none of the things it did right have become widespread. But to find those merits I have to turn off general chat (if I can) because all anyone talks about is WoW...and Obama.