It's kind of hilarious. Cable/satellite companies were raping the consumer so everyone started "cutting the plug" which for many meant pirating (see also the music industry).
Then they got smart and started streaming platforms for super cheap (see also things like iTunes that I think made music cheaper, although I don't know about that one 100% since I've always pirates music). So people started coming back. But they got greedy again and started raping the consumer with higher prices, and more services branching off so in the end we're back to the era of cable/satellite just in a new package.
So now people will start pirating again.
It's like time is a flat circle.