Sure, players will understand how to use it optimally and the casual peons will catch on, too. Right now it's just a disaster. I get supports buying it and not using the procs at all. I try to explain to them nicely how it works, but they rarely listen. They buy it simply because people are saying its OP without even knowing how to use it. I tell them if they aren't going to utilize the executes than sell it and buy a different gold item.
Sort of unrelated to Relic is the fact players are hearing supports are "carries" now and they start Doran rings. They completely miss the whole point of S4 and how it turns supports into carries. I've had a Support Brand and Support Teemo in the last 2 days, both during promo to Gold IV, both start Doran ring, both fed the game to fuck and back. I tell them nicely that by choosing a carry support you need to purchase a gold generating item otherwise you are missing the whole concept of the new changes. I also start Relic every time to try and help them out, but it still doesn't matter. These people are clueless it seems. It's to be expected when massive changes role in, which is why I haven't raged at all this pre-season and just try to help out, but I think there's a problem when at Gold tier people still can't grasp what you're telling them.