It's all about the numbers boys and girls, not feelings, logic or fighting skill.
I remember when Floyd Mayweather was fighting on undercards and ESPN. He wasn't getting paid shit at that time, despite being an Olympian and undefeated with a decorated amateur career under Bob Arum.
Slowly but surely he started racking up the wins, but then something changed. He changed his nickname from "Pretty Boy Floyd" to "Money Mayweather". He started talking shit to his opponents and on his first HBO appearance, could be heard bantering with Jim Lampley about upcoming NFL playoff game picks (Floyd picked the Patriots, they won) IN THE MIDDLE OF A FIGHT.
He went on to humiliate and knock that guy out, and from that day forward, he was never on an undercard again, got out of his contract with Arum, and formed his own promotion. He and Al Haymon smartly partnered with Golden Boy in the early stages in order to bolster his brand and garner more interest and higher profile fights.
After he beat DeLaHoya himself, he became a self made boxer, working and paying himself, while also generating the most PPV buys each time he fought.
The UFC is different, but the same guidelines apply in a sense, as performing in the cage, while also promoting your brand (Conor perfect example) will vastly increase your drawing power which means the UFC has to pay you more money.
That's why they are careful with who and how they promote their fighters. No talk of Miocic before the Ngannou fight, NONE. ALL Ngannou dick riding, the hype train had left the station. He was all set up to be the next Overeem, or maybe even something better.
The problem was Stipe whipped that boys ass and is still the heavyweight champion, derailing that entire charade.
Rousey same thing. Conor was their best earner, even showed staying power by getting revenge on Diaz and was doing numbers like never before. Then he got a taste of that Mayweather money and now that gravy train has screeched to a halt.
The UFC has to do something about the weight cutting, and has to be more wise with who they throw their weight behind when it comes to promotion, they need to just let stars rise organically, and either add more divisions, or start really punishing guys who want to be fatties.
Speaking of Mayweather, he walks around at 153 lbs and fights at 147-154. The night he fought Oscar he weighed 153 lbs, a pound UNDER the agreed limit. He never had to cut weight, he is a supreme athlete and had a legendary work ethic, which is why he is 50-0 and made 290 million dollars last year.
Some of these young up and coming UFC fighters should take a page from his book and actually fight at a weight you can comfortably make.
Till's performance was without a doubt hampered by that snuff film weight cut.