Absolutely. Mounts are what the New World 'world' was missing, it genuinely feels like mounts were a missing piece, they fit into the world really well. Doing World activities will be easier for reasons like auto following the road while mounted, speed increase, and immersion. They're customizable; its important to note cash shop mounts come with armor that can bew changed out or customized, so they are monetized to an extent. To be fair tho I was always willing to fork over cash for something like this in any MMO.
NW mounts system is prob. the best on the MMO market; ahead of GW2 for fidelity. The last piece for me IMO is the cross world PVE tech. coming in the winter patch.