Yeah, and they would intentionally limit the availability, just to drive desire.
Microsoft and Sony are trying to add more and more consoles to be sold at launch day, but Apple would limit it to like 5-10 consoles per store. That would cause the people that want it to get into a frothy rage about not being able to get it so they want it even more and it drives stock prices up and then Apple can charge even more for it due to exclusivity. Oh, and it would probably only be as strong as the half way mark between Wii U and PS4. But it has a big Apple logo on the front so people will buy it.