Sounds like another one of those games for ultra-casuals who have no time to commit but still insist on having an MMORPG that caters to them. Maybe TESO can take over from GW2 as that game where there's no reason to play for more than a month but nevertheless has a small core of fans whose idea of great gameplay is to log in for an hour a day to do five dailies. We're not going to see good PvP in MMORPGs these days, that's found in the MOBA, RTS and FPS genres. MMORPGs are where people seek long-term progression and guild activities, and if this game doesn't have those things, it'll be another in a long line of titles that attract a lot of hype due to the name but drift out of sight within six months.
I'm calling it now. No endgame progression content? Dead in six months. This goes for all MMORPGs, no exception.
No MMORPG will ever become a serious success without raid content, it's the only thing the genre really has left to offer people. Dailies and theme park gimmicks are not enough for most players, and the MMORPG platform can't provide PvP that comes close to that of LoL, Starcraft, and whatever shooters people play these days. There was a time when MMORPG PvP was up to snuff, basically between DAoC and WoW anno 2009ish. Since then we've seen the introduction of superior PvP platforms that the MMORPG model simply can't match, and shouldn't try too hard to match. Developers need to get a clue and stick to providing what actually defines the genre.