God, you clearly don't know anything about marketing. It's not cool unless the players find out about it from some hidden code in a cracker jack box that they have to edit the source code of a hidden web page. If we just posted on our website "Level 50 pvp test this weekend" we wouldn't "be viral" or "hip with the kids" and their "internets"
edit: P.S. I fucking HATE marketers, salesmen, and politicians. Careers that attract sleazy people make me shiver. I don't know why, but lawful evil has always been more contrary to what I find morally acceptable than just some cracked out drug dealer robbing a store.