Pirate: EA, Ubisoft, Activision and anything related to Randy Pitchford - as much as you want too. In fact we should have everyone in the world pirate their crap. Play all their shitty games for an hour to get over our morbid curiosity, and delete them promptly. Drive them into bankruptcy. Awesome.
Purchase: Rockstar, Ken Levine's stuff, this game, and every other developer that is open and honest with their game title where quality is front and center, you aren't nickle and dimed to death, and they have good consumer friendly practices.
There. Done
I need to find my DVI to HDMI cable and optical out cable - preload on Steam is done and these guys deserve my cash if anything because they included 16 DLC packs for free with purchase which proves to us all pretty handily that it doesn't take a lot of resources to add these tinkets to the game, and this particular developer thanks us for purchasing their title.
Keep up the good work, to the good devs.