a few decades ago when i was in college, one thing that always stuck with me was on societal and gender roles. it was pre woke nonsense, so it wasn't about pushing agendas, it was an anthropology class on how strongly societal norms impact the way people behave on a subconscious level from country to country. one of the things the professor talked about was how in america we raise our sons to find value in one thing and our daughters to find value in a completely different thing based simply on how we praise them. he said when you're driving your son home from t-ball, you say things like "You did great out there! When you caught that fly ball and threw it home? You forced 2 outs! I'm so proud of you!" but when you praise your daughter? "Aw honey! You looked SO pretty out there!"
we praise our sons on what they DO and praise our daughters on what they LOOK like. so you get guys who are interested in action movies because it's all about DOING something. and we intrinsically understand that when you do something and it's hard, it increases the value of what you've done. women on the other hand need to look pretty. but modern feminism is trying to rebuff that, and tell women that it's good to find value in DOING things, but don't understand the value in hard work. which is how you get rey palpatine and carol danvers. nothing is hard for them, they do everything perfectly.
i don't inherently think it's a bad thing to market superhero movies to girls, though i do think it's a LONG process to try to change some of that societal programming.
