In retrospect I wonder if Nolan deliberately casting Lupita, Ellen Page, and Travis Scott was a genius move. They aren't in the movie much nor the main characters so doesn't really matter much to story.
Its a war/violent movie which traditionally is not something women are into, this movie might have just been passed on by a lot of women ala war and action movies. But now white liberal women must rise up to defend Queen Lupita, who knows what the fuck they think about Ellen of Trans. Most people around the world won't care too much about Helen, just kinda laugh "haha a jogger as helen lol good joke" but you've stirred the pot, gotten the right wing outrage machine to drive clicks about the movie, and left wingers to fight right wingers about it online generating more buzz about the movie.
Now normies are curious, what is everyone fighting about. It all helps the movie. Contrast that with Supergirl where the controversary was just "this white chick is kinda downsie and the story sucks", which wasn't enough to get liberal women to care