Oh, how the refinements and recalibrations continue, instead of just admitting what you said was wrong.
"they were expecting Black Panther numbers."
Nope.
Hoping to generate word of mouth is not the same as expecting the same numbers. BP spent $200 million on its production budget and almost as much on its marketing.
Here's a sample comparison on US TV ad buys (screenshotted because of registration wall):
Sony Pictures was efficient with its TV marketing dollars for "King" with national TV spend of just $6.1 million, according to iSpot.tv -- well under the typical $15 million to $25 million mark for big wide-screen releases.
www.mediapost.com
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The Marvel-produced movie earned a massive $235 million in U.S. box office revenues over the holiday weekend, making "Black Panther" the fifth movie to debut earning more than $200 million for its opening weekend.
www.mediapost.com
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Yes, when you're looking to get Black Panther numbers (your words!), you'll spend over six times less than Black Panther did. Because that's definitely what you'd do when you're trying to get 1.35 billion dollars internationally, 700 million in the US, and a 200 million opening weekend -- BP numbers, if you'll recall. All for a historical epic with a very black cast and not part of any franchise or known IP.
Sony's official company line for opening weekend expectations was $12 million. While studios generally put out public estimates on the low side, that's a pretty far estimate from $200 million!
Or, maybe, just maybe, no one in the entire world thought it would get anywhere near BP numbers. Hoping for good word of mouth is not the same as "they were expecting Black Panther numbers."
Just admit you should have never said what you did because you're an old hyperbolic blowhard that puts as much thought into your posts as you do picking and eating your own boogers.
