Blizzard dies and Bobby rides

jayrebb

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They don't divest, they bought it, they own it. Maybe that sounds like semantics, but in a world where words are twisted constantly for lies, let's strive for truth. Activision and Blizzard are the same corporate monster. Kotick's shareholder thing BOUGHT Blizzard. Activision is in charge. Don't be confused by the two different brands.

Blizzard was creating its own balance sheets without Activison oversight until very recently, up until 2020 or so. It was never fully integrated until recently. Activision took control of the purse around BFA.

I'd say its still been treated as a subsidy. And Blizzard as a studio and it's respective IPs can be sold off.
 

Lithose

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Blizz has now taken a plunge into the deep end of the diversity pool


Today, CEO Bobby Kotick shared the following email with our employees:

Everyone,

A few weeks ago, I reiterated our commitment to become the most welcoming, inclusive company in our industry. Today, I want to update you on some initial progress and important, additional steps we are taking to advance our commitment with greater impact, transparency, and urgency.

First, I want to offer my sincere gratitude for your continued focus and dedication to our players – and to each other. You’ve shown incredible resilience throughout the pandemic, exceptional care for colleagues and communities, and the relentless commitment to excellence, creative independence, and purpose that always sets our company – and our franchises – apart. During a tremendously challenging time for so many people, you’ve continued to bring joy and connection to our players and communities around the world.

My goal – and the goal of our Board, our entire senior corporate team, our business unit leaders, and their teams – is to make sure you have the resources, culture, and commitment from leadership you need to succeed in our collective aspiration to be the model workplace in our industry.

Over the last decade, as we’ve brought in new companies, grown our workforce, and expanded our business, we believed we had the systems, policies, and people in place to ensure that our company always lived up to its reputation as a great place to work. Clearly, in some vitally important aspects, we didn’t.

The guardrails weren’t in place everywhere to ensure that our values were being upheld. In some cases, people didn’t consistently feel comfortable reporting concerns, or their concerns weren’t always addressed promptly or properly. People were deeply let down and, for that, I am truly sorry.

Being welcoming and inclusive, in the context of our workplace, is crystal clear. We will still passionately debate ideas, employ healthy skepticism when appropriate, and demand excellence and rigor in all of our pursuits – but we will always treat each other with dignity and respect. And regardless of differences, voices will be heard, perspectives welcomed, and contributions valued.

We are a business fueled by passion and performance. These are cornerstones of our creative excellence but we must constantly recognize, embrace, and celebrate that the very best ideas, the most rigorous execution of those ideas, and ultimately our responsibility to our players and each other are best served by a culture that recognizes and respects that true excellence comes from diverse views, voices, and talents.

We’ve made progress over the last few years fostering that diversity and creating a better work environment – a commitment that has improved in scope and speed in recent months. We’ve tripled our investment in anti-harassment and anti-discrimination training; we’ve made meaningful organizational changes; and we’ve substantially increased resources for reporting and carefully investigating improper behavior.

The EEOC’s investigative process, public discussion on discrimination and harassment, and your reports and suggestions helped shine a light on practices we need to improve, policies that need to be strengthened, and resources we are now adding. The EEOC’s review was a catalyst to sharpen our focus on the ways we can become a company others emulate as a model for workplace excellence and one with an unwavering commitment to its values.

We have a lot more to do if we are to be the company that others emulate.

I want to share five new changes we are implementing, but recognize being a model for workplace excellence will be a dynamic process requiring additional changes and an unrelenting commitment to improvement.

1. We are launching a new zero-tolerance harassment policy company-wide – In the past, when we discovered and substantiated harassment, we terminated some employees and provided verbal or written warnings or different disciplinary actions to others. In retrospect, to achieve our goals for workplace excellence, this approach is no longer adequate. We need tougher rules and consistent monitoring across the entire company to make sure reports are being handled correctly and discipline is appropriate and swift.

As a result, we are implementing a zero-tolerance policy across Activision Blizzard that will be applied consistently. Our goal is to have the strictest harassment and non-retaliation policies of any employer, and we will continue to examine and tighten our standards to achieve this goal everywhere we do business.

Any Activision Blizzard employee found through our new investigative processes and resources to have retaliated against anyone for making a compliance complaint will be terminated immediately.

In many other instances of workplace misconduct, we will no longer rely on written warnings: termination will be the outcome, including in most cases of harassment based on any legally protected category.

Future employment contracts and equity awards will be clear: termination for these reasons will result in the immediate forfeiture of future compensation.

We also want to ensure that employees who file reports are encouraged, protected, and heard. For all reports of harassment and retaliation, we will investigate the allegation and whether the Activision Blizzard personnel who received the report of such behavior took the appropriate steps to protect the integrity of our compliance processes.

There may be some places around the world where local law may restrict some of these measures. In those cases, we will apply the highest permissible standards and the strongest possible discipline.

2. We will increase the percentage of women and non-binary people in our workforce by 50% and will invest $250 million to accelerate opportunities for diverse talent –Today, approximately 23% of our global employee population identifies as women or non-binary. Building on the success that King and other business units have achieved, we will seek to increase our percentage of women and non-binary professionals by approximately 50% – to more than one-third across the entire company – within the next five years and hopefully faster. Each franchise team, business unit, and functional area will be expected to have plans to help fulfill this ambition.

With respect to diversity, while we perform better than our peers with 30% of our U.S. workforce from diverse or under-represented communities, broadening this progress will continue to be a significant focus of mine as well as company, business unit, and franchise leadership.

To further this commitment, we’ll be investing an additional $250 million over the next 10 years in initiatives that foster expanded opportunities in gaming and technology for under-represented communities. This commitment includes inspiring diverse talent to pursue career opportunities in gaming through an ABK Academy that includes partnerships with colleges and technical schools serving under-represented communities, mentorships for participants, and a rotating apprenticeship program that leads to game development jobs, similar to the programs we began with the United Negro College Fund and Management Leadership for Tomorrow. We will also provide learning, development, and advanced degree opportunities for current employees to increase the number of women and those from under-represented communities in leadership positions across the company and in our industry.

In the coming months, Brian Bulatao, Julie Hodges, and I will share details about how we are operationalizing these goals and implementing and measuring this expanded investment.

3. Based on feedback from employees, we are waiving required arbitration of sexual harassment and discrimination claims – For any Activision Blizzard employee who chooses not to arbitrate an individual claim of sexual harassment, unlawful discrimination, or related retaliation arising in the future, the company will waive any obligation to do so.

4. We will continue to increase visibility on pay equity – As described in the recent note from our President, Daniel Alegre, and our Chief Administrative Officer, Brian Bulatao, the company continues to focus on pay equity for employees. In fact, our U.S. analysis showed that women at the company on average earned slightly more than men for comparable work in 2020. To ensure transparency on our continuing commitment to pay equity, we will report these results annually.

5. We will provide regular progress updates – We will be monitoring the progress of our business units, franchise teams, and functional leaders with respect to workplace initiatives and we will provide a status report quarterly. We also will be adding a dedicated focus on this vital work in our annual report to shareholders and in our annual ESG report with information on gender hiring, diversity hiring, and workplace progress.

Specifics on how these measures will be implemented and tracked will be forthcoming.

Lastly, I want to ensure that every available resource is being used in the service of becoming the industry leader in workplace excellence. Accordingly, I have asked our Board of Directors to reduce my total compensation until the Board has determined that we have achieved the transformational gender-related goals and other commitments described above. Specifically, I have asked the Board to reduce my pay to the lowest amount California law will allow for people earning a salary, which this year is $62,500. To be clear, this is a reduction in my overall compensation, not just my salary. I am asking not to receive any bonuses or be granted any equity during this time.

There’s a tendency when companies face challenging moments to lose sight of what makes them special, what makes them great. You are a truly special group of people who – through passion, conviction, drive, and determination – keep accomplishing extraordinary things. While the critical work ahead won’t be easy, I am confident our collective commitment to workplace excellence will be achieved.

I truly wish not a single employee had had an experience at work that resulted in hurt, humiliation, or worse – and to those who were affected, I sincerely apologize. You have my commitment that we will do everything possible to honor our values and create the workplace every member of this team deserves.

I am grateful for how much people care about this company, and I appreciate that many past and present employees have reached out with their thoughts, concerns, complaints, and suggestions. Your experiences, so courageously shared, serve as reason and reminder for why it is so important for us to do better. And we will.

With thanks and deepest gratitude,

Bobby


Making witch hunts official? Zero tolerance policies?

bold GIF
 
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Abigailicious

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Once Activision bought Blizzard, they owned it. That was it. There's no "two companies" and press releases about bullshit. Activison is a shareholder driven shit-show, competing with EA to see how corrupt someone can be. EA is literally so criminal, so amoral, they make children gamble.

There's no mystery here, other than why aren't these monstrous criminals against a wall.
 
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Hateyou

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Once Activision bought Blizzard, they owned it. That was it. There's no "two companies" and press releases about bullshit. Activison is a shareholder driven shit-show, competing with EA to see how corrupt someone can be. EA is literally so criminal, so amoral, they make children gamble.

There's no mystery here, other than why aren't these monstrous criminals against a wall.
A lot of times when these big mergers happen the parent company allows the children company autonomy, they just implement all the corporate policies of the parent, axe the duplicated job roles, etc.

Like you said though it’s usually not good, public companies care about their shareholders more than their customers or their employees.
 
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Fucker

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A lot of times when these big mergers happen the parent company allows the children company autonomy, they just implement all the corporate policies of the parent, axe the duplicated job roles, etc.

Like you said though it’s usually not good, public companies care about their shareholders more than their customers or their employees.
This is the same company that gave its laid off workers $200 in Blizzbucks. not even Ted Bundy was that evil.
 
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Secrets

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Bundy volunteered at a suicide hotline and everyone he worked with thought he was great.
Hard to murder people when they're not alive.

Much like it's hard to enslave people who think they're getting work at a 'prestigious' company like Blizzard when they're not alive.
 
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jayrebb

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Once Activision bought Blizzard, they owned it. That was it. There's no "two companies" and press releases about bullshit. Activison is a shareholder driven shit-show, competing with EA to see how corrupt someone can be. EA is literally so criminal, so amoral, they make children gamble.

There's no mystery here, other than why aren't these monstrous criminals against a wall.

Still not sure why Twitch decided to allow gambling. It's a real head-scratcher.
 

Neranja

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Blizzard was creating its own balance sheets without Activison oversight until very recently, up until 2020 or so. It was never fully integrated until recently. Activision took control of the purse around BFA.
My theory is that everyone at Blizzard knew at the time when Activision bought Blizzard, that Activision just used the brand to freshen up their name. Which smelled like shit at the time. You know, like the "Little Trees" you hang in your car.

And so everyone was worried that their job was on the line when an inevitable failure was coming up and Activision would come to investigate what had happened. Because Blizzard spent a lot of time on polish and canceling projects. This worry probably grew only with blowback from Cataclysm and when Project Titan went downhill internally.

And so, in anticipatory obedience, Blizzard (especially the middle management) made itself Activision's little bitch, without Kotick having to lift a single finger. And the "Fear of Failure" trickling down management poisoned the whole creative process and paralyzed the teams.

This would also explain why Blizzard was so hell-bent to diversify in stupid directions, like WoW esports. Because esports was the rage at the time, especially with LoL coming out 2009. They probably thought they would get asked by Activision why they let that opportinuty slip out of their hands, especially after failing to monetize Starcraft esports properly.


EDIT: You can see management killing the creative process with:
a) The release of WC3:Reforged, where they didn't want to move the release date because they already took preorders and didn't want to issue refunds. So they knowingly released a buggy game lacking essential features.
b) The release of Shadowlands, which they initially didn't want to release but then had to add another month. Especially "The Maw" looked like a case study of an unfinished mess that was rushed to release, but was unluckily designed so that players would come in contact with it first thing in the expansion. Because it was marketed as a big expansion feature, like island expeditions in BfA.

If Shadowlands had launched with a Maw that was something more like Eureka from FFXIV, with a separate leveling system, and where you would dynamically group up with big raids of players to explore things and fight bosses the Maw wouldn't be seen as such a bland and boring zone. I think they lacked 2 to 3 more months to develop ideas and iterate on the Maw concept, but management decided that having expansion money in this quarter was much more important to be seen as an obedient dog to Kotick.
 
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Ossoi

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A lot of times when these big mergers happen the parent company allows the children company autonomy, they just implement all the corporate policies of the parent, axe the duplicated job roles, etc.

Like you said though it’s usually not good, public companies care about their shareholders more than their customers or their employees.

It starts off like that, but the acquired company is gradually integrated and eventually consumed
 
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jayrebb

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My theory is that everyone at Blizzard knew at the time when Activision bought Blizzard, that Activision just used the brand to freshen up their name. Which smelled like shit at the time. You know, like the "Little Trees" you hang in your car.

And so everyone was worried that their job was on the line when an inevitable failure was coming up and Activision would come to investigate what had happened. Because Blizzard spent a lot of time on polish and canceling projects. This worry probably grew only with blowback from Cataclysm and when Project Titan went downhill internally.

And so, in anticipatory obedience, Blizzard (especially the middle management) made itself Activision's little bitch, without Kotick having to lift a single finger. And the "Fear of Failure" trickling down management poisoned the whole creative process and paralyzed the teams.

This would also explain why Blizzard was so hell-bent to diversify in stupid directions, like WoW esports. Because esports was the rage at the time, especially with LoL coming out 2009. They probably thought they would get asked by Activision why they let that opportinuty slip out of their hands, especially after failing to monetize Starcraft esports properly.


EDIT: You can see management killing the creative process with:
a) The release of WC3:Reforged, where they didn't want to move the release date because they already took preorders and didn't want to issue refunds. So they knowingly released a buggy game lacking essential features.
b) The release of Shadowlands, which they initially didn't want to release but then had to add another month. Especially "The Maw" looked like a case study of an unfinished mess that was rushed to release, but was unluckily designed so that players would come in contact with it first thing in the expansion. Because it was marketed as a big expansion feature, like island expeditions in BfA.

If Shadowlands had launched with a Maw that was something more like Eureka from FFXIV, with a separate leveling system, and where you would dynamically group up with big raids of players to explore things and fight bosses the Maw wouldn't be seen as such a bland and boring zone. I think they lacked 2 to 3 more months to develop ideas and iterate on the Maw concept, but management decided that having expansion money in this quarter was much more important to be seen as an obedient dog to Kotick.

And then with the release of 9.1 the sour taste of rushed expac remained but hadn't been fully confronted. The Maw being a rough draft skeleton concept became a problem once 9.1 layered "a new Maw" on top of the old skeleton first draft concept Maw.

More so than doubling down on systems, it's just as likely players reacted to the insult of the Maw never really being where it should and the Korthyia bandaid content was just seen as D list dogshit for a AAA studio.

I'd expect a small studio with 10 volunteers to turn out that update. Around the size of Pantheon dev team.
 
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BoozeCube

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To be honest at this point Activison is a better brand than Blizzard currently. That is how far these shitwaffles have fallen. I would rather give EA sports my personal banking info and be forced to play Madden 2022 23 hours a day 7 days a week than give Blizzard another penny.
 
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Neranja

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the Korthyia bandaid
Management probably saw the feedback on the Maw+Torghast and decided to abandon the planned concept (and to pivot into Korthia) to not sink more development into a "feature" that was utterly burned in the eyes of the players. But probably only after some shuffling internally, and after a few weeks/months after launch. This probably delayed the development of the 9.1 patch.

It smells like a lot of narrative things planned for 9.1 involved the original Maw concept, and were pivoted off the Maw into a new narrative after Christmas to not incite the playerbase any further. Which didn't work out at all. This is probably also a part of the reason for the delay of 9.1.

To be honest at this point Activison is a better brand than Blizzard currently.
It's fairly obvious that Blizzard is going to be rebranded after the recent failures. The cancellation of "Blizzcon" is just short of a press release stating "we're done with the name."

Kotick probably sees Blizzard (and its fanbase of PC gamers) as a liability in the shift to mobile gaming he wants them to do. Them damaging the Activision brand on top of that with the lawsuits is probably the icing on the cake.
 
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BoozeCube

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Management probably saw the feedback on the Maw+Torghast and decided to abandon the planned concept (and to pivot into Korthia) to not sink more development into a "feature" that was utterly burned in the eyes of the players. But probably only after some shuffling internally, and after a few weeks/months after launch. This probably delayed the development of the 9.1 patch.

It smells like a lot of narrative things planned for 9.1 involved the original Maw concept, and were pivoted off the Maw into a new narrative after Christmas to not incite the playerbase any further. Which didn't work out at all. This is probably also a part of the reason for the delay of 9.1.


It's fairly obvious that Blizzard is going to be rebranded after the recent failures. The cancellation of "Blizzcon" is just short of a press release stating "we're done with the name."

Kotick probably sees Blizzard (and its fanbase of PC gamers) as a liability in the shift to mobile gaming he wants them to do. Them damaging the Activision brand on top of that with the lawsuits is probably the icing on the cake.

If Kotick is smart he is going to deal with it the same way Romney raids companies, they will shift all debt and liabilities to Blizzard while giving all assets to Activison and then just sell or file bankruptcy on Blizzards end, Activison grosses it's highest earnings ever on paper and Bliz is dead.
 
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Mist

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Management probably saw the feedback on the Maw+Torghast and decided to abandon the planned concept (and to pivot into Korthia) to not sink more development into a "feature" that was utterly burned in the eyes of the players. But probably only after some shuffling internally, and after a few weeks/months after launch. This probably delayed the development of the 9.1 patch.

It smells like a lot of narrative things planned for 9.1 involved the original Maw concept, and were pivoted off the Maw into a new narrative after Christmas to not incite the playerbase any further. Which didn't work out at all. This is probably also a part of the reason for the delay of 9.1.


It's fairly obvious that Blizzard is going to be rebranded after the recent failures. The cancellation of "Blizzcon" is just short of a press release stating "we're done with the name."

Kotick probably sees Blizzard (and its fanbase of PC gamers) as a liability in the shift to mobile gaming he wants them to do. Them damaging the Activision brand on top of that with the lawsuits is probably the icing on the cake.
9.1 Torghast is way better than 9.0 Torghast. The Maw vs Korthia is just a radical shift, from almost entirely solo-content to almost entirely collaborative content. Both are shit War Mode zones because they have a single shared sanctuary.
 

Neranja

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9.1 Torghast is way better than 9.0 Torghast.
I may have formulated that in a misleading way: The feedback for both wasn't good, but they iterated on Torghast while they shifted from Maw to Korthia at the same time.

Both are shit War Mode zones because they have a single shared sanctuary.
You know what would've been great? An instanced worldquest-like raid zone, just like a battleground, but PvE-oriented and where Aliiance and Horde can play together. This would let them experiment with cross-faction play like some players wanted in a sandbox separate from the game, and then decide from player feedback how to go from there.
 
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