Richt being an average coach is never a terrible argument. For all the talk of Texas doing "nothing with all the resources in the world" - UGA gets a pass because #SECLOL. They still have nothing to fucking show for it - and the last time they were any good, Whatsa was drinking spoiled milk in the dirt behind his mom/aunts trailer.
The Big 12 is bad this year, but Mizzou and Nebraska wouldn't make it "good". A$M, maybe. Colorado? I'd completely forgotten that they existed. A$M > TCU > NEBRASKA > MIZZOU = WVU. What I find really weird, is its like the talent level in the conference just fucking plummeted in a matter of 2 years. The Big 12 has had the best QB play in the country for about a decade, and all of a sudden you can't find a guy who is worth a damn.
The sad thing is, out of all of those record-breaking QBs that have rolled through the Big 12 in the last decade or so (Young, McCoy, Bradford, Daniel, Gabbert, Freeman, RG3, Weeden, Tannehill, etc) for the most part they've all been very disappointing pros(jury is still out on RG3, Tannehill and Weeden, being so recent). Makes me wonder if defenses were just that bad(outside of Oklahoma) in the conference over most of that period, or if there were a lot of gimmicky "system QB" type guys. In Mizzous heyday of Daniel and Gabbert, I was an adamant opponent of the "system QB" stigma, but looking back on it now several years removed, I think that may be a fair assessment for most of those guys I listed.
Also, if you are going to rank football programs in their current state coming in and out of the conference, you pretty much have to go:
1) A&M(heisman)
2) Nebraska(Big 10 title game last year)
3) Mizzou(disappointing 1st year in SEC, but looking solid this year at 3-0)
4) TCU(disappointing 1st year in B12, and looking shaky this year at 1-1)
5) WVU(disappointing 1st year in B12, and looking like a dumpster fire this year)
6) Colorado(one of the worst FBS football teams over the past few years)
So while Mizzou, TCU, and WVU all had fairly similar seasons last year (all +/- 1 game of .500, all mediocre overall), the prognosis for this season is trending quite differently for them so far. Mizzou is trending up, TCU could go either way at 1-1 right now, and WVU looks like they might actually be worse than kansas in the conference, which is a feat in itself. At best, WVU is going to be on par with kansas and Iowa State this year in the basement of the conference.