Obviously it shows that the better you are, the more focused your recruiting is and the less scholarships you have to offer, as a higher % gets accepted. If you're Kentucky, you have to throw out 300 offers in the hopes that 20 stick. Bama can get their 25-30 on 1/3 as many offers.
It's kind of a vicious cycle, if you're already good, you can devote more time per recruit to really get to know them and make sure they are going to fit your system/school. If you're bad, you're just throwing darts and its a total crapshoot, perpetuation the bad performance as you get kids that might not be a good fit, but you gotta take what you can get. Its damn hard to get over that hump of missing bowl games more often than not, to being a 9-10+ win team regularly.