Having seen their response to secrets/quarm, I no longer think they care about money directly. They exclusively want a population on live eq and emus must not compete on an innovative level, they can only provide classic style appeal that brings people back to the game and lets "real" eq offer the bells and whistles.
Which has me from 99% to now 99.9% certain that they are either embezzling or profiting off the side from rmt. They dont care about thj or quarm or any others making some profit for them through licenses when they are basically congressional insider traders of live eq and emus give them no access that way.