Yep, removing the AH, but adding in plenty of quested BoA drops and BoE (Effectively since classes will need to primary stat swap, all gear you use will be bound) gear has made it less like WoW.
Okay. This game just became tremendously more like WoW with these changes, removal of the AH doesn't change that.
Kruegan and Mist hit the nail on the head. I'm not a fan of the AH, but it wasn't the problem, it only made the problem more visible. Removing the AH does not solve the underlying issues. Maybe their loot redesign, ladders, and variable soft cap gains will do that, but pulling the AH is just pushing the economy back to the auction sites. The only fringe benefit I can see is less time spent hunting for marginal, level based upgrades--but even that, was a byproduct of boring, derivative loot that required a certain subset of statistics to even be viable, and that subset was shared across all classes, rather than being unique to certain builds.
In other words, Diablo 3's loot issues were caused by how specific the classes needs were, and how ubiquitous those needs were across all classes. Good loot may as well have been Generic Power X + Primary Statistic +Useful Secondary (Crit/LoH ect)....it's what it came down to, it's what causes 90% of loot to be garbage and it's what made marginal upgrades so linear/easily discernible at the AH.
the benefit of the AH is that it gives a purpose to some of those bizarre items that are worthwhile, but not to you. the problem with the AH is that in order to make items have some real worth, they HAVE to bend the RNG. we can't have 40 million perfect rolls out there... it'll tank the market.
Items should be an extension of how you build your character. D3's loot is boring is because it's items are +gooder, you could really just take most of the statistics and rip them down into +defense +offense and there would be
nodifference except the description on the character sheet. This makes loot boring, and it makes it so very few pieces can be good--because any piece without those very linear, very narrow +gooder statistics, is auto-garbage.
But if ALL items had those, and what differentiated items was how they interacted with your character specifically? You could have small upgrades drop a lot, while the big upgrades wouldn't just be linear power increases of an item, but rather would be specific to a certain build. So if you found an item that tosses exploding bodies out if they are killed by Whirl Wind, it might suck for you, even if you're a Barb, because you don't have a Whirl Wind build/Items that support Whirl Wind--but it might be truly exceptional for a Barb that DOES have a WW build and ALSO has, say, a set of boots that makes it so exploding bodies have *2 the normal radius. (Just tossing crap out)...But in any case, loot should be a personal extension of how you build your character, it should be like adding cards to a TCG deck, creating combos and augmenting other cards in very specific, creative ways.
But it's not like that. All upgrades are very linear and rather boring. And the AH shines a light on that, but it's not the source of it.