Yeah. You won't see any today's MMO "hardcore" gamers say "I've worked on my epic for fucking 3 months. Waking up people in the middle of the night to start clearing a Plane so my mob would be up when it's cleared and didn't get killed by other NPC's in the zone, getting people together for epic fights. Losing my epic thingie when we wiped due to server reset and then finally, everything falling into place and I got it."
Today, people argue about "having to raid" 3 nights per week and complaining. It's too much. Well, gee.. I think the achievement gets bigger compared to how much you put into it. Did whomever in WoW impress me with killing 25man Lich King on Hard mode? Fuck no. Sure, I'll give them dedication and some sense of accomplisment of doing something nobody else did, but put them into EQ mode and they'll be complaining in a month.