Dr Neir
Trakanon Raider
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Dont mind selling access but rather they didnt use it as their main source of testing. Its more like crowdsourcing in some way.Might not be a popular opinion , but I'd honestly not have any issue with them selling beta access from the start. As in still having random signups getting in periodically , but pay X and you get in guaranteed on this date/phase. Possibly even tiers to get in from the very beginning and scaled from there.
I see Greenlight games on Steam doing it and some kickstarters , don't really see a problem with SOE doing it for this.

But reason from the quote was the kickstarter idea. Would be funny if the SOElive Reveal is to announce they just started a kickstarter for the game with teirs for levels of betas and stretch goals. Set the goal for $1,000 with stretch goal unlocks for extras to all supporters. Digital posters, ingame items, collector box set items for those who pledged X amounts.
They want a startup cash shop money frenzy and before alpha even hits, that would do it. Limited teirs for dev forums, name in the game as NPC, etc. You get the point.